• Natural Selections Escapism

    01/06/10

    Take yourself away from the stress of everyday life with the fabulous new range of premium soaps from Natural Selections Escapism. Assaulting your senses with the rich and passionate perfumes of far flung exotic locations, the smooth and luxuriant range includes: Lychee & Red Lotus, Wild Berries & Alpine Tulip, Mango Butter & Passion Flower and Tropical Pineapple & Tahitian Hibiscus.

  • Close Up Toothpaste launches new online campaign

    29/04/10

    Getcloseup.com went live in April 2010.
    The site, aimed at young, 18 - 24 year olds, encourages them to get close-up and take part in a promotion to create "the world's longest kiss".
    The idea is based on the insight that Close Up toothpaste gives you fresh breath in close-up situations because it contains mouthwash.
    Visitors to the new site can upload a photo of themselves getting close up with their partner
    and share the pic with their friends. They can search for their friends who also appear in the video and they can add the compilation to their Facebook or MySpace page.
    They can also view the Close Up range of toothpaste.
    The site is being promoted using online banner ads on sites including MTV, The Edge, msn, V Music, Radio Chick and The Vine as well as out and about on street posters in nightclub precincts.
    Getcloseup.com is a fun, sexy campaign designed to raise Close Up brand awareness by having consumers create their own content and relationship with the brand.

    www.getcloseup.com

  • Country Life is a Proud Sponsor of Melbourne Zoo

    20/04/10

    One of Australia’s favourite soaps, Country Life, has proudly joined forces with the Melbourne Zoo to support wildlife conservation. 

    Country Life soap does not contain palm oil which, when unsustainably harvested, is known to contribute to the destruction of the Orangutan natural habitat.

    At Pental, we are actively investigating alternative substitute raw materials to replace palm oil currently present in some of our products.

    Where we do use palm oil, we only source from credible suppliers that are signatories to RSPO (Roundtable on Sustainable Palm Oil), an organisation that promotes the growth and use of sustainable palm oil. www.rspo.org

    We also participate in the GreenPalm trading program which supports the production of sustainable palm oil. When we source palm oil we purchase GreenPalm certificates which are traded on www.greenpalm.org. Funds generated by this trading process go directly back to those farmers who have produced a sustainable palm oil crop for future harvests.

    Country Life now sponsors the Melbourne Zoo to support their campaign to raise awareness of their ‘Don’t Palm Us Off campaign’. The campaign is designed to highlight the plight of the Orangutans in Borneo and Sumatra and the need to gain signatories to a petition to have the labeling laws changed on Australian and New Zealand food products. Visit www.zoo.org.au/palmoil to find out more.’

  • New Huggie Ultra Fabric Softener 1L

    04/01/10

    Huggie Ultra Fabric Softener cares for your whole wash and works even harder to bring you great value.The 4x concentrated formulation is available in a new 1L pack providing enough for 50 loads of washing. Huggie Ultra Fabric Softener makes your clothes look newer for longer and with less packaging, is better for the environment. Available in supermarkets nationally. Proudly Australian Made and Owned.

    Huggie softness and freshness every day